This workshop will take you right from the beginning in curating your business website. From the need to determine website objectives, the importance of knowing who your audience is, setting clear calls to action and creating engaging content to measuring success. It will help you start to create your brand’s visual identity online, your site’s blueprint and how you can structure your site map. You will learn what’s involved in registering and maintaining your site content and options for hosting it. This workshop will also offer guidance on when and how to outsource your website’s creation to a designer. Covering topics such as where to find a contractor, what to organise first, your structure plan and costs.