Results-Driven Digital Marketing for Tourism: The Essential Guide

This workshop will cost £10 and will be invoiced by Fife Council. Delegates can bring a device (laptop, tablet, smartphone) to access the tools discussed. Please note that you require a Google account to access some of these tools. Are you starting out or needing an update on digital marketing but lacking the core skills? Learn the key principles of digital marketing and how develop results-focused essential skills using the right tools. From identifying the right channel to evaluating campaign performance for your tourism business. This workshop was developed to help your tourism business confirm the online demand for your product or service. You will learn the essential principles of digital marketing and how to apply these to your tourism business with practical take aways you can implement straight away.

Workshop Content:

  • Key principles of digital marketing and a results-driven approach. 
  • Using the right tools and data to inform the design and development of your website. 
  • SEO basics and how to get more traffic from Google. 
  • Increase engagement through social media. 
  • The importance of reviews and user generated content.  
  • Build lasting relationships through email and customer experience management.

The session includes live demos featuring free online applications and tools. Delegates may bring their own devices to access the tools during the session. Please be aware that some of the tools require you to have a Google account.

What will you learn?:

  • How to develop a plan with performance measures. 
  • How to brief or begin the website design and development process. 
  • What Google likes and looks for in a website.
  • What to do and what not to do when developing a social media plan. 
  • How to manage user reviews and deal with online complaints. 
  • Email campaign management.

The Fife Tourism Partnership

More Information

DateFeb 5, 2020
CompanyThe Fife Tourism Partnership
ContactThe Fife Tourism Partnership
Telephone03451 55 55 55 ext. 445838
EmailSend Email
WebsiteVisit Company Website
VenueDunfermline Delivers Office,
1st Floor, Offices 3 & 4,
1 Douglas St,
Dunfermline KY12 7EB
Post CodeTBC
Booking LinkBOOK NOW

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