International SEO (Search Engine Optimisation) and Social Media

International digital marketing is key to attracting customers. This workshop will look at how to market your company internationally by ensuring you are using the most effective SEO strategies for your website. We will also talk about developing social media channels internationally.

The workshop will cover the following areas:

  • How search engines work
  • Google
  • Non-Google
  • A comparison of search engines
  • International SEO Google versus Yahoo versus Bing versus Baidu versus Yandex versus other platforms
  • Insights and analyticsHow to improve SEO
  • Using data to improve your site’s effectiveness
  • Understanding analytics in the context of digital marketing
  • Interpreting and acting on analytics information
  • Tracking and customer engagement and sources
  • Ranking factors
  • Social media
  • Impact of social media on customer engagement
  • Generating referral traffic
  • Effect on SEO
  • User generated recommendations
  • Engaging with customers

As a result of attending this workshop you will have a clear understanding of what you need to do to be successful in international markets.

More Information

DateFeb 18, 2020
CompanyScottish Enterprise
ContactKristell Clunie
Telephone0141 468 5715
EmailSend Email
WebsiteVisit Company Website
VenueScottish Enterprise
Post CodeDD1 4QB
Booking LinkBOOK NOW

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