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Communication, Influence and Persuasion in Business – building your career and your business


In this presentation Sandy McCurdy of Sales Coach Scot will lay out the vital part soft skills play in developing a successful personal brand and business.

Sandy will cover a diverse range of topics which can play a crucial role in business success. These will include:

  • What two personality traits successful entrepreneurs use to succeed
  • How to set and achieve your objectives (and how not to set objectives) 
  • The huge part trust plays in all aspects of business and how to develop it  
  • The practical communication skills you can develop to progress in business 
  • Why it is important to build your personal brand and how to excel at this 

Sandy McCurdy is a Master Inspirer and the owner of Sales Coach Scot. He has been involved with the Centre for some 9 years and has held many senior roles in a long business career. These roles include sales and marketing team leader, strategic team member, sales training programme developer and leader, business advisor, enterprise facilitator and mentor as well as being part of a team developing a crowd funding start-up.

University of Dundee


More Information

DateFeb 24, 2020
Time3pm-5pm
CompanyUniversity of Dundee's Centre for Entrepreneurship
ContactCentre for Entrepreneurship
Telephone01382 386568
EmailSend Email
WebsiteVisit Company Website
VenueRoom 2S13
TownDundee
Post CodeDD1 5EN
CostFree
Booking LinkBOOK NOW

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